Date

8-2021

Department

College of Arts and Sciences

Degree

Master of Fine Arts in Creative Writing

Chair

Durrell Nelson

Keywords

Romantic Comedy, Female Protagonist, Epic Journey, Screenplay, Christian Fiction, Christian Film

Disciplines

Creative Writing

Abstract

This paper is written to explore the success of The Hallmark Movie Pattern. The famous female-lead romantic-comedy genre shines through their network when set against the backdrop of the Christmas season. Though many critics chastise the network for its cheesy repetitive storylines, the Hallmark Channel continues to hold the majority of the viewers every Christmas season. The franchise has, however, alienated some of their viewership by introducing the gay/lesbian agenda into some of their storylines, opening the door for Christian filmmakers to move into high demand. New Christian film streaming services such as PureFlix can now offer films that exceed The Hallmark pattern of success, while still maintaining Christian and traditional family values. An in-depth examination of how Amy L. Magaw’s screenplay, Wheels of Love, meets the qualifications of this pattern further shows how the film could be successful on either viewing platform—the Hallmark Channel or PureFlix.

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