Master of Arts (MA)
Primary Subject Area
Language, Rhetoric and Composition; Mass Communications
Nexium, Sonja Foss, Visual Rhetoric
Law, Jonathan Henry Ryan, "A Visual Rhetorical Analysis of Selected Nexium Prescription Drug Advertisements According to the Methodology of Sonja Foss" (2009). Masters Theses. 73.
Direct‐to‐consumer advertising has gathered much negative attention. It’s purpose is filled with questions of ethics and legitimacy. This analytical study takes a deeper look into the advertisements that promote prescription drugs. The advertisements can be seen at the flip of a magazine, click of a button, or a walk down the road. The methodology for analyzing visual images according to Sonja Foss provided a framework to provide results. This preliminary study found evident problems in the drug advertising industry. Further research was beckoned due to the findings of this exploratory project.