School of Communication and Digital Content
Master of Fine Arts in Graphic Design (MFA)
Mythology, Persuasive Storytelling, Visual Storytelling, Mythology Design, Modern Myths
Art and Design | Arts and Humanities | Graphic Design
Wood, Kathryne E., "Modern Myths: Adding to America's Cultural Heritage" (2020). Masters Theses. 681.
As children, we believe in the Tooth Fairy, Santa Claus, and the Easter Bunny. We cower in fear when our friends talk about the Boogeyman, or how they'll summon Bloody Mary in the mirror. We check our closets, in hopes of finding an entrance to Narnia at the back of them. The world is a mysterious place in which anything can happen, anything can exist. What makes these types of stories so special? How do they generate true belief? What propels a narrative from entertaining story to the status of myth, legend, or folktale? This thesis explores the enduring qualities of myth and how new myths can be created through the use of design.