School of Communication and Digital Content
Master of Fine Arts in Graphic Design (MFA)
Food Packaging Design, Health, Graphic Design
Art and Design | Graphic Design
Garner, Shelley Tate, "Food Packages That Make Choosing Better, Easy" (2020). Masters Theses. 667.
Food packaging with persuasive design components and information can help us make better food buying decisions when it matters most- as we are scanning the grocery aisle. The correct packaging design could make it easy for consumers to determine a healthy choice from a lesser option and be attractive enough to sway decision making, thus leading to a healthier public. Research has been produced in many categories that relates to the dynamic of packaging design and its impact on buying and consumer response. However, no one study seems to bring together the most common elements that influence “healthy” choices at the point of purchase in the grocery store aisle via package design. This study seeks to bring together proven elements of packaging design that could best create an inspired and health-focused consumer choice leading to a habitual revolution in the buying behaviors of consumers toward healthier food choices.