Visuals in Music Promotion: Developing an Effective Visual Marketing Campaign Within the Musical Brand of the Bluegrass Genre
School of Visual and Performing Arts
Master of Fine Arts in Graphic Design (MFA)
Don Cameron Davis
Bluegrass, Music, Promotion
Art and Design | Graphic Design
Cochran, Grant, "Visuals in Music Promotion: Developing an Effective Visual Marketing Campaign Within the Musical Brand of the Bluegrass Genre" (2019). Masters Theses. 560.
The American genre of bluegrass music is a style of music that is not widely commercial and is not supported by large promotional budgets. This thesis researched historical and current visual designs for the promotion of bluegrass music. A research survey was also conducted to determine what kind of promotional design would most effectively appeal to fans of the genre. The results of that research survey was applied to promotional materials that are to be made available to a newly started bluegrass music festival.