School of Education
Master of Science in Sport Management (MS)
Kevin C Heisey
Female Athlete, Media, Misrepresentation, Print, Sport, Underrepresentation
Murray, Britney, "A Content Analysis of Sports Illustrated’s Portrayal of Female Athletes and Its Impact on Society" (2018). Masters Theses. 518.
This study utilizes a content analysis of Sports Illustrated covers from 1954-2016 to evaluate the amount and type of coverage permitted to female athletes through this source of print media. The covers were critiqued for both quantity and quality as it relates to the coverage afforded to female athletes and how it differs from the coverage of male athletes. The results from this study provide a foundation for those who wish to further explore and raise awareness on the issue of underrepresentation and misrepresentation of female athletes in sports media.