Master of Arts (MA)
Agenda-setting, Content Analysis, Fox News, LGBT, MSNBC, Social Movements
Broadcast and Video Studies | Communication | Social Influence and Political Communication
Wiktorek, Ashley Elizabeth, "Prohibit, Tolerate, or Prefer: A Content Analysis of Agenda-setting and the LGBT in MSNBC and Fox News" (2015). Masters Theses. 355.
Social movements have one common theme. A common theme of change. The lesbian gay bisexual transgender [LGBT] movement is no different. With change happening all around us, the LGBT movement is slowing trying to gain a voice and make its objectives known to society and in turn demand society accept the movement's specific desire for change. The LGBT movement has an agenda; however, the media also portrays another agenda about information and issues presented on the LGBT movement. In this analysis, the LGBT movement research surrounding agenda-setting theory will be reviewed. The purpose of this study is to analyze numerous articles from Microsoft National Broadcasting Company [MSNBC] and Fox News on marriage equality, Coca-Cola 2014 Super Bowl ad, federal government interaction, Phil Robertson, and religious liberty to see how the articles shape the LGBT movement in the United States in order to see what agenda each media source is setting to the public.