School of Communication and Digital Content
Master of Arts in Communication (MA)
Primary Subject Area
Business Administration, General; Language, Rhetoric and Composition; Speech Communication; Sociology, Organizational
charisma, communicative strategies, debate, leadership, mixed methods, vision
Communication | Organizational Behavior and Theory | Organizational Communication | Sociology | Work, Economy and Organizations
Roper, Meagan, "Harnessing Charisma for Leadership Training" (2013). Masters Theses. 261.
Effective leadership develops followers toward objectives that focus a group's energy to engage in its task and accomplish its goals. The following study sought to understand charismatic leadership and its role in creating transformational change. Through a mixed methods case study using surveys and interviews, this researcher sought to explain the essence of charismatic leadership. Within the organization this study investigated, this meant first establishing organizational vision for a family atmosphere and guiding members on the path to achieving that vision, generating motivation and dedication to the task goals. The researcher discovered practical communicative strategies for incorporating charismatic leadership in organizational functioning.