School of Communication and Digital Content
Master of Arts in Communication (MA)
Primary Subject Area
Political Science, General; Sociology, General; Mass Communications
Civic dialogue, Democrat, Facebook, Partisan, Republican, Social Networking
American Politics | Communication | Communication Technology and New Media | Political Science | Social Influence and Political Communication | Sociology
Langille, Sean, "The Rancor of Republicans, The Diatribe of Democrats A Social Network Analysis of Partisan Interconnectivity on Facebook" (2012). Masters Theses. 246.
The Internet has played a more active role in shaping modern American political communication. With the increased popularity of social networking through websites like Facebook, more are taking to the Internet to engage in civic dialogue. This study will explore how the exchange of socially networked images, texts, and audio between Democrats and Republicans affect beliefs, behaviors and perceptions. Utilizing qualitative methodologies, the researcher interviewed ten (10) registered democrats and ten (10) registered republicans. The participants were basked ten questions and ten follow up questions. The study applied a social network analysis to evaluate how socially networked dialogue between Republicans and Democrats on Facebook influence beliefs, behaviors and perceptions. Results indicated a reinforcing effect of Facebook on already held beliefs. Furthermore, this study seeks to develop a greater understanding of the role of Facebook in the modern American political process.