School of Communication and Digital Content
Master of Arts in Communication (MA)
Primary Subject Area
Journalism; Mass Communications; Information Science
Convergence, Houston Chronicle, Jounalism, Newspaper, print, Social media
Communication | Communication Technology and New Media | Journalism Studies | Mass Communication | Reading and Language
Sullivan, Amanda, "Media Convergence of Newspapers: A Content Analysis of the Houston Chronicle's Print- and Web-based Content" (2012). Masters Theses. 238.
The channels of news media have changed. The traditional route of receiving news via a newspaper has evolved into a more digital path, leaving many to question the future of the print publication. This study evaluates the print- and Web-based content of the Houston Chronicle. The researcher adds to the field of research on news media by analyzing the online and print content of the publication, creating a new way to categorize and evaluate the subject matter by placing it into four categories: repetition, adaptation, representation, and unique. The researcher seeks to answer three research questions, discovering how each medium exemplifies elements of media convergence.