School of Communication and Digital Content
Master of Arts in Communication (MA)
Michael P. Graves
Primary Subject Area
Sociology, General; Psychology, General; Psychology, Social; Women's Studies
Clothing, Gender-neutral clothing, Ideological criticism, Meaning making, Perception, Rhetoric
Communication | Gender, Race, Sexuality, and Ethnicity in Communication | Psychology | Social Psychology and Interaction | Women's Studies
Styer, Meridith Irene, "Hoodie Today, Gown Tomorrow: An Ideological Rhetorical Analysis of Gender-Neutral Clothing" (2012). Masters Theses. 217.
The fields of psychology and sociology have long understood the importance of clothing in self-formation, this study extrapolates this social-science understanding into the realm of rhetorical analysis. This study looks at gender-neutral clothing and its role in meaning making and self identification for women. With a rhetorical basis from Richards and Ogden, this research uses the feminist works of Brummett and Butler to uncover both the positive and negatives effects of gender-neutral clothing on a woman's self-identification and perceptions. Through the presentation of a diffuse narrative and evaluation of the same, gender-neutral clothing is read and decoded for meaning. This research shows that meanings from gender-neutral clothing are inherently perception based and calls for better personal and corporate understanding of perception in meaning making and evaluation.
Gender, Race, Sexuality, and Ethnicity in Communication Commons, Psychology Commons, Social Psychology and Interaction Commons, Women's Studies Commons