School of Communication and the Arts


Master of Fine Arts in Graphic Design (MFA)


Joel Cockrell


sharks, shark, sharkconservation, wildlife, animals, marinebiology, conservation, animal


Animal Sciences | Oceanography and Atmospheric Sciences and Meteorology


Sharks are some of the most well adapted and effective animals in the animal kingdom. Unfortunately, they are also some of the most feared. For many people the word shark evokes images of vicious attacks like those seen in movies such as Jaws. Sharks have also been negatively portrayed in the media. This negative portrayal of sharks has led to misconceptions about sharks that have damaged their populations. Efforts have been made to raise awareness and fight common misconceptions of sharks. However, many people still hold on to the incorrect ideas they have about sharks. This thesis will examine the negative impact that the media has had on shark populations. It will also examine the role that sharks play in marine ecosystems to raise awareness about these animals. After researching this issue, a literature review was conducted in addition to case studies and visual analyses. This research will inform my final visual solution for this thesis project. I will be creating an educational comic book that addresses the issue of shark conservation and raise awareness of the issues that sharks face. In this comic book I will use illustration, typography, and color theory to create a cohesive visual narrative. In addition, I will be creating a web banner ad as well as three social media ads for this project.