School of Communication and the Arts


Master of Arts in Strategic Communication (MA)


John T. Dunkle


media framing theory, integrative framing analysis, communication, emotion, visual frames, aural frames


Communication | Film and Media Studies


The effective communication of emotions within audio-visual content, such as film, was one of the most important aspects that needed to be considered when creating such content. Within the field of communication, there was a limited amount of research that existed on the communication of emotions in film. This was a problem as such content is becoming more prevalent in society. Knowing how those emotions were created and developed would allow communication scholars to better understand how to effectively elicit emotions from their own audio-visual content. By examining a well-known series, Obi-Wan Kenobi, scholars could see how different aural and visual elements influenced the emotions found in a narrative. Most communication scholars would accomplish this using media framing theory, yet there are limitations with this theory. Therefore, by bringing integrative framing analysis to help fill the gaps, a more complete analysis of aural and visual frames can be accomplished. Throughout this study, aural and visual frames found within the series were integrated and analyzed together before conducting separate analyses for each kind of frame. In some cases, aural frames held more influence over the emotions being conveyed by a character and in others, visual frames held more influence. There were, however, some cases where the emotions conveyed had the most influence when both aural and visual frames were examined together.