Publication Date
Spring 4-24-2019
School
School of Business; School of Communication
Major
Business Administration
Keywords
non-proft, training, communications, employees
Disciplines
Business
Recommended Citation
Chick, Hannah, "Using Communications to Promote Training within the Non-Profit Sector" (2019). Senior Honors Theses. 900.
https://digitalcommons.liberty.edu/honors/900
Abstract
The influence of a non-profit organization is often subdued by the lack of skills, knowledge, and capability of the workers and volunteers that flood their sector. This is due to a lack of training and development of both potential and current employees (Riddoch, 2009). Untrained workers often feel undervalued and unengaged, which leads to dissatisfaction in the workplace. In addition, employees who are incompetent cause a decrease in efficiency and productivity, which necessitates the hiring of extra workers, costing additional time and money for the organization. Untrained employees can also reflect poorly on the overall organization, causing a lack of public trust and impairing potential donations. However, training involves spending a great deal of time, money, and effort, and non-profit organizations often do not have these resources readily available. In order for an organization to be composed of educated and skilled staff who are dedicated to their mission, both the individual employees and the organization as a whole must understand and believe in the benefit of training and development. This concept must be promoted to both employees and organizations in order to add value and advance both the individual’s career and the mission of the organization.
