School of Visual and Performing Arts
Studio and Digital Arts
Branding, Graphic Design
Fogarty, Madison, "The Process of Creating a Successful Brand" (2019). Senior Honors Theses. 884.
The contents of this thesis will explain the detailed process behind a successful brand campaign. It includes the most important aspects of a brand such as brand strategy, brand identity, color theory, and logo design. Successful brand campaigns were studied to determine if there was a common underlying process. The research process began by outlining the steps that are needed to accomplish a strong brand campaign. After outlining, identification of these steps can be further implemented into the creative brand campaign which will focus on product packaging. The results of this paper show that a comprehensive design process is crucial in creating an extraordinary brand campaign.