School of Business
Communications, Crisis, Tragedy, Crisis Management, Social Media
Business | Business and Corporate Communications | Communication Technology and New Media | Organizational Communication | Public Relations and Advertising | Social Media
Blow, Sarah, "Crisis Communications: How Businesses Respond in the Wake of Tragedy" (2019). Senior Honors Theses. 862.
Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding of crisis communication and how it can be best applied in crisis situations.