Publication Date

Spring 2019


School of Business


Business Administration


nonprofit, motivation, volunteers, management


Business Administration, Management, and Operations | Human Resources Management | Nonprofit Administration and Management


The nonprofit industry is currently in a state of flux. With the shifting dynamics of generations entering and leaving the workforce and the high turnover rates of volunteers, there is an increasing need for organizations to adjust current practices to hold on to skilled workers. This cannot be accomplished unless organizations make an effort toward sustainable motivational practices that train and retain their workers. This paper examines motivation strategies and how they can presently be seen in the nonprofit sector. There are also several practical applications of these motivational theories, referred to as motivational strategies, which will be presented. Special consideration is given to the importance of the human resource department in fostering a culture of motivation.