School of Business; School of Education
Business: Marketing; Sport Management
Greatest, Athlete, Basketball, Statistics, Successful
Advertising and Promotion Management | Applied Behavior Analysis | Business Analytics | Health and Physical Education | Sales and Merchandising | Sports Management | Sports Studies
Jacobson, Austin, "The Greatest Basketball Player of All Time: LeBron vs. Jordan" (2018). Senior Honors Theses. 739.
LeBron James is one of the greatest athletes of this generation. I am seeking to determine what he needs to do to surpass Michael Jordan as the greatest of all time. Considering individual statistics, team success, and personal achievements as well as factors such as political and racial activism and involvement, media coverage (including social media), and generational difference, I am hoping to show what is left to accomplish for LeBron to reach and surpass Jordan.
Advertising and Promotion Management Commons, Applied Behavior Analysis Commons, Business Analytics Commons, Health and Physical Education Commons, Sales and Merchandising Commons, Sports Management Commons, Sports Studies Commons