School of Communication
Communication Studies: Advertising and Public Relations
Chrisitan entertainment, film, communications, marketing, advertising, pubic relations, arts
Benton, Shannon R., "Christian Entertainment: Methods Used in Targeting the Christian and Secular Audiences" (2012). Senior Honors Theses. 312.
This thesis examines Christian entertainment companies, specifically those producing faith-based films. It includes an in-depth analysis of the tactics used by public relations and marketing specialists to discover how Christian versus non-Christian audiences are targeted during the promotional process of the film and what differences in method possibly exist. Based on the analysis, the conclusion is drawn that this industry generally chooses to target Christian organizations and influential leaders. Reasons for the selection of this target are given, and the effectiveness of communication specialists’ efforts in reaching their defined target is considered in light of the overall mission of Christian entertainment companies.