Poje, Christine N., "The Consumers’ Dilemma" (2010). Senior Honors Theses. 205.
The green-building movement that originated in the late 1900s has grown significantly in recognition amongst consumers and the building community over the last decade. Each day, professionals throughout the world are conducting research, performing experiments, and creating products that conserve the world’s natural resources more efficiently. Consumers are being provided the opportunity to conserve the world’s natural resources, improve their physical health, and reduce their monthly and annual financial expenses. Why do consumers refrain from investing in these products then? Consumers question whether or not the benefits from implementing green-certified products within their home and work environments will outweigh the increased price they have to pay. Consumers are unaware of the ways they can integrate green-building practices inexpensively. They can incorporate green-building practices by implementing integrated, sustainable, and universal design principles. They can clearly convey their visions to design professionals. They can sacrifice the quantity of products they own to allow the opportunity to invest in high-quality products, and they can consider their impact on the environment around them.