Publication Date

Spring 5-7-2024


School of Business


Digital Media and Communication Arts; Sport Management


Ethos, Sports Broadcasting, credibility


Sports Management | Television


A common assumption among viewers of broadcast sports is that broadcasters who have not participated in the sport they are discussing do not have the same credibility as broadcasters who have played Division 1 or professional sports. These broadcasters may not have the same level of ethos, which is known as one of Aristotle’s three pillars of credibility. This thesis examines different approaches to build up credibility among broadcasters who do not have experience as Division 1 or professional athletes. The methodology includes a review of scholarly and popular literature to discover what is known about credibility in sports broadcasting and apply it to an original script demonstrating ways to increase credibility of broadcasters.