School of Communication
Communication Studies: Speech Communication
communication, politics, political leadership, Adolf Hitler, political power, unethical leadership, effective leadership, communication theories
Richmond, Madison, "Understanding Political Success: Unethical but Effective Political Leadership" (2023). Senior Honors Theses. 1259.
This research answers the question of how unethical people can still manage to be effective political leaders. To understand the implications of rhetoric in political leadership, the research presents artifacts and sources from those impacted or influenced by such leadership. Adolf Hitler’s ethical values, traits, leadership style, use of rhetorical devices and communication theories, and his most famous speech will be analyzed to aid in understanding how he packaged evil ideologies in such an appealing and believable manner. The findings from the research support the claim that successful political leadership is influenced by the use of rhetoric, leadership styles and theories, and leadership traits, but successful leadership does not equal ethical leadership.