School of Communication
Communication Studies: Advertising and Public Relations
real estate marketing, digital marketing, multimedia in real estate
Advertising and Promotion Management
Dehnisch, Carley, "The Impact of Digital Media in Real Estate" (2022). Senior Honors Theses. 1236.
For decades, the real estate industry has relied heavily on traditional marketing methods such as print advertising and cold calling. Although these traditional methods are still used within the industry today, the expansion of the internet over the past few decades has resulted in agents shifting away from older school marketing techniques to digital methods of marketing. This thesis will examine several digital methods of advertising such as social media marketing, email marketing campaigns, web design, and video production. In addition, this thesis will explain why these are the most effective marketing tools and necessary for real estate agents to use in order to optimize their success.