School of Communication
Social media, impact, marketing, consumers
Kolter, Caroline, "The Debate on Social Media Ethicality: How Social Media Affects Consumers and Marketing, Who is Responsible for Malpractice, and How to Approach the Social Media Dilemma" (2022). Senior Honors Theses. 1234.
This research project will study social media usage and its positive and negative aspects, considering how social media positively impacts businesses and how it negatively impacts consumers. This approaches the ethicality of social media marketing and attempts to determine if using and taking information from users is ethical using personal experience to test whether social media strategies work. This study will weigh the pros and cons of social media, testing to find the best way to use social media to amplify its positives and mitigate its negatives, and concluding who is responsible for the damage done by malpractice.