School of Communication
Timothy Coombs, situational crisis communication theory, crisis response, crisis communication, British Royal Family, public relations
Communication | Mass Communication | Organizational Communication | Public Relations and Advertising | Speech and Rhetorical Studies
Shaw, Addison, "Situational Crisis Communication Theory and The British Royal Family" (2022). Senior Honors Theses. 1204.
This thesis will analyze the public relations of the British Royal Family as seen through the lens of Timothy Coombs’ Situational Crisis Communication Theory (SCCT). Coombs’ (2007) theory provides a theoretical framework and guidelines for crisis response strategies when organizations experience a crisis. This thesis will particularly evaluate the public relations of the British Royal Family during the aftermath of Princess Diana’s death by examining primary artifacts such as newspaper articles and public statements made by the organization and the public. Furthermore, this thesis fills in the research gap regarding the evolution of the public’s perception of an organization with the release of new information about the crisis.