Publication Date

Spring 5-6-2021


School of Visual and Performing Arts


Studio and Digital Arts


Graphic design, Myers-Briggs, Personality, Personality types, MBTI, Packaging, Candles, Candle design


Art and Design | Arts and Humanities | Graphic Design


Throughout history, art has been used to communicate ideas, stimulate the imagination, and engage the senses. In recent times, with the advancement of graphic design in the art industry, creative boundaries have been pushed in the pursuit of innovative design approaches. Design is utilized not only to convey artistic meaning but also to engage the viewers’ senses and influence buyers’ decisions. Some consumers associate designs with different moods or feelings, and color and visual design can powerfully encapsulate personality. This paper and associated creative work show the versatility of graphic design to create candle packaging inspired by each of the 16 Myers-Briggs personality types.