School of Communication
Communication Studies: Advertising and Public Relations; Global Studies
Christian missions, social media, communication, ministry
Christianity | Communication Technology and New Media | Graphic Communications | International and Intercultural Communication | Missions and World Christianity | Social Media
Larson, Kathryn, "Missional Social Media: Content and Strategies for Missions Organizations" (2021). Senior Honors Theses. 1086.
Technology can be used in amazing and creative ways to spread the gospel and create community across borders. The Apostle Paul used the communication tool of his time, letters, to communicate with churches from a distance. Today’s tools include social media which, when used properly and with intent, can positively influence an organization in the name of the gospel. Missions organizations have an incredible opportunity to use strategies and content to create a viable social media ministry. Theories such as the Community Development Theory and various reception theories contribute to an understanding of two-way communication and engagement between organization and audience. An evaluation of audience, platforms, and content go into creating a social media strategy that can be measured and reevaluated to continuously improve and meet organizational goals.
Christianity Commons, Communication Technology and New Media Commons, Graphic Communications Commons, International and Intercultural Communication Commons, Missions and World Christianity Commons, Social Media Commons