School of Business
Business Administration; Business: Finance
Entrepreneurial and Small Business Operations | Finance and Financial Management
Spears, Kaylee, "Small Business, Big Change: How Start-ups Positively Affect the Community Around Them" (2020). Senior Honors Theses. 1001.
Usual measures of success refer commonly to financial means. In a world where success is synonymous with money, small businesses may appear to fall short of the standard. However, these measures do not comprehensively translate to small, family, or start-up companies. Incorrect measurements of success can skew the data when it comes to start-ups and family businesses, but new standards can bring to light just how large an impact small business can make. This thesis seeks to identify better ways to measure success for small businesses through non-financial means, research current examples for relevance, and provide insight for start-ups on the best ways to successfully make an impact.