Graduate School of Business


Doctor of Business Administration (DBA)


Yongli Luo


nonprofits, revenue diversification, structured spending, financial sustainability




This qualitative multiple case study explored the perspectives of nonprofits on factors impacting and challenges associated with utilizing revenue diversification and structured spending in midsized nonprofit human service organizations (NHSO) in the Washington D.C. metropolitan area. The researcher conducted semi-structured one-on-one interviews with eight nonprofit officials in Washington, D.C., to gain insight into their perspectives on revenue and spending strategies. The researcher also used document review to compare and verify the information from the semi-structured interviews and add more nuances to what the interviews provided. The findings of the study demonstrated that NHSOs could implement revenue diversification and structured spending through community engagement, partnerships, and optimal resource utilization. The results also revealed that revenue and expense strategies allow nonprofit organizations (NPOs) to achieve financial stability and flexibility in terms of organizational viability. Moreover, the results unveil the need for financial independence is a substantial barrier for NHSOs to implement financial strategies. The study's findings proposed some practical recommendations to help nonprofits and financial advisors improve their services and avoid economic unsustainability.

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