Graduate School of Business


Doctor of Business Administration (DBA)


Edward Moore


Donor Retention, Fundraising, Philanthropy, Stewardship


Advertising and Promotion Management | Business | Business Administration, Management, and Operations | Business Law, Public Responsibility, and Ethics


This quantitative correlational study evaluated the strength and direction of relationships between the dependent variables: major giving since September 1, 2009 and average elapsed time between major gifts in relation to the independent variables: number of stewardship activities, stewardship activities occurring within one-month of a major gift, and duration of major giving relationship. Using a multiple regression, a relationship was found between the independent and dependent variables. These results were then affirmed by Pearson r evaluations in an effort to reinforce the importance and significance of the independent variables in spite of the multicollinearity shown for the subset of stewardship activities, activities within one month. Both total giving since September 1, 2009 and average elapsed time between major gifts had a significant relationship to the number of stewardship activities provided. Total giving also showed a significant relationship to stewardship activities occurring within one-month. Both results were positively correlated, and total giving since 2009 had a high strength R2 while elapsed time between major gifts was low to medium R2. These results mean that stewardship efforts were indeed statistically significant in giving totals and the time between a donor’s major gifts.