Master of Arts (MA)
Primary Subject Area
Language, Rhetoric and Composition; Mass Communications
Nexium, Sonja Foss, Visual Rhetoric
Direct‐to‐consumer advertising has gathered much negative attention. It’s purpose is filled with questions of ethics and legitimacy. This analytical study takes a deeper look into the advertisements that promote prescription drugs. The advertisements can be seen at the flip of a magazine, click of a button, or a walk down the road. The methodology for analyzing visual images according to Sonja Foss provided a framework to provide results. This preliminary study found evident problems in the drug advertising industry. Further research was beckoned due to the findings of this exploratory project.