Author(s)

Lynne ForthFollow

Date

4-2014

Department

Communication Studies

Degree

Master of Arts (MA)

Chair

Stuart Schwartz

Keywords

Clothing, Communication Tool, Fashion, Textiles

Disciplines

Communication | Critical and Cultural Studies | Experimental Analysis of Behavior | Sociology | Sociology of Culture

Abstract

The purpose of this narrative research study is to discover and understand what and how clothing communicates by using carefully selected individuals as studied in their natural environment. The study utilized Geert Hofstede's Cultural Dimensions Theory, which is based on in-depth research and analysis of cultures across the globe and what aspects define each culture. In order to understand clothing as a communication tool, the researcher interviewed participants from both American and Dutch cultures. Many books, articles and the above mentioned interviews were utilized to gain a more in-depth understanding of clothing as a form of communicating and how this impacts members of different cultures.

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