Date

4-2014

Department

Communication Studies

Degree

Master of Arts (MA)

Chair

Carey Martin

Keywords

Blogging, Copyright infringement, Copyright laws, Pinterest, Social Learning Theory, Social media

Disciplines

Communication | Intellectual Property Law | Social Media

Abstract

Copyright infringement within a Pinterest generation is growing at an alarming rate. This study sought to explain the phenomenon of stealing on Pinterest through a study of social interaction and perception thereof. The author found that the overall concept of interaction was widely misunderstood, along with the current copyright laws, leading to a broken sense of ethicality among the Pinterest generation. Through this study the impact of peer interaction, in compliance with the standards of Bandura's Social Learning theory (1977), was reviewed and found applicable to the Pinterest generation today. This study proved it relevant to further research the ethical and moral compasses of the Pinterest generation in an ever-growing digital age.

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