Author(s)

Meagan Roper

Department

Communication Studies

Degree

Master of Arts (MA)

Chair

Norman Mintle

Primary Subject Area

Business Administration, General; Language, Rhetoric and Composition; Speech Communication; Sociology, Organizational

Keywords

charisma, communicative strategies, debate, leadership, mixed methods, vision

Disciplines

Communication | Organizational Behavior and Theory | Organizational Communication | Sociology | Work, Economy and Organizations

Abstract

Effective leadership develops followers toward objectives that focus a group's energy to engage in its task and accomplish its goals. The following study sought to understand charismatic leadership and its role in creating transformational change. Through a mixed methods case study using surveys and interviews, this researcher sought to explain the essence of charismatic leadership. Within the organization this study investigated, this meant first establishing organizational vision for a family atmosphere and guiding members on the path to achieving that vision, generating motivation and dedication to the task goals. The researcher discovered practical communicative strategies for incorporating charismatic leadership in organizational functioning.

Share

COinS