Author(s)

Casey GuiseFollow

Department

Communication Studies

Degree

Master of Arts (MA)

Chair

Angela Widgeon

Primary Subject Area

Business Administration, General; Architecture; American Studies; Anthropology, Cultural; History, United States

Keywords

Architecture, Disney, Pentad, Semiotics, Symbolic Interaction, Theme Park

Disciplines

American Studies | Anthropology | Architectural History and Criticism | Architecture | Communication | Critical and Cultural Studies | United States History

Abstract

The purpose of this paper is to consider the entrance to Walt Disney World, Main Street, U.S.A., as a rhetorical text and apply Kenneth Burke's dramatistic pentad. Background is provided on rhetorical theory and The Disney Company. Meanings are derived from messages interpreted using semiotics and symbolic interaction within the location. The significance of Main Street, U.S.A., as a replica of historic architecture and an illustration of revival architecture in creating emotive messages is discussed. Further discussion includes the implications of this study on corporations and the field of rhetorical studies in addition to suggestions for further research.