Date
4-2012
Department
School of Communication and Digital Content
Degree
Master of Arts in Communication (MA)
Chair
Carey L Martin
Primary Subject Area
Sociology, General; Sociology, Social Structure and Development; Mass Communications; Sociology, Ethnic and Racial Studies
Keywords
American, American Idol, Broadcasting, Culture, Korean, Reality show
Disciplines
Broadcast and Video Studies | Communication | Critical and Cultural Studies | International and Intercultural Communication | Mass Communication | Sociology
Recommended Citation
Shin, Han Na, "Influence of American Media upon Korean Broadcasting Culture - Analyzing 'American Idol' vs. 'SuperStar K II'" (2012). Masters Theses. 227.
https://digitalcommons.liberty.edu/masters/227
Abstract
This study examines the influence of American media on Korean broadcasting culture, based on analysis of American Idol and SuperStar K Season II. Viewer ratings were analyzed to find out the popularity of American programs in South Korea. Web-based surveys and individual interviews were analyzed to figure out the difference between both programs and its influence upon Korean viewers. The result shows that American programs currently influence the Korean media and Korean viewers, and that influence is getting more produced. With those findings, the study concludes it affects Korean viewers and Korean society as well. Audition programs become one of the strongest trends in Korean society through SuperStar K Season II, and it gives hope to people who display a growing confidence in what they really want to do with their professional lives.
Included in
Broadcast and Video Studies Commons, Critical and Cultural Studies Commons, International and Intercultural Communication Commons, Mass Communication Commons, Sociology Commons
