Master of Arts (MA)
Carey L Martin
Primary Subject Area
Sociology, General; Sociology, Social Structure and Development; Mass Communications; Sociology, Ethnic and Racial Studies
American, American Idol, Broadcasting, Culture, Korean, Reality show
Broadcast and Video Studies | Communication | Critical and Cultural Studies | International and Intercultural Communication | Mass Communication | Sociology
This study examines the influence of American media on Korean broadcasting culture, based on analysis of American Idol and SuperStar K Season II. Viewer ratings were analyzed to find out the popularity of American programs in South Korea. Web-based surveys and individual interviews were analyzed to figure out the difference between both programs and its influence upon Korean viewers. The result shows that American programs currently influence the Korean media and Korean viewers, and that influence is getting more produced. With those findings, the study concludes it affects Korean viewers and Korean society as well. Audition programs become one of the strongest trends in Korean society through SuperStar K Season II, and it gives hope to people who display a growing confidence in what they really want to do with their professional lives.