Master of Arts (MA)
Primary Subject Area
Carnival (Traveling), Communication, Theory X and Theory Y, Corporate Culture, Narratives
Johnston, Ashley Dawn, "Contradiction And The Carnival: A Study Of McGregor’s Theory X And Theory Y Framework Applied To Communication Within A Carnival Setting" (2007). Masters Theses. 2.
The following study addresses Douglas McGregor's Theory X and Theory Y management paradigm as applied toward carnival executives' (CEs) communication to employees. Fifteen CEs were interviewed and elicited narratives that held either Theory X or Theory Y paradigm. From the narratives it was discovered that most CEs held a Theory Y paradigm toward employees. However, it was also discovered that the Theory Y paradigm may be a result of increased use of foreign labor or a swing in the carnival industry itself.