Date

April 2007

Department

Communication

Degree

Master of Arts (MA)

Chair

Faith Mullen

Primary Subject Area

Mass Communications

Keywords

Carnival (Traveling), Communication, Theory X and Theory Y, Corporate Culture, Narratives

Abstract

The following study addresses Douglas McGregor's Theory X and Theory Y management paradigm as applied toward carnival executives' (CEs) communication to employees. Fifteen CEs were interviewed and elicited narratives that held either Theory X or Theory Y paradigm. From the narratives it was discovered that most CEs held a Theory Y paradigm toward employees. However, it was also discovered that the Theory Y paradigm may be a result of increased use of foreign labor or a swing in the carnival industry itself.

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