Date

May 2008

Department

Communication

Degree

Master of Arts (MA)

Chair

Cliff Kelly

Primary Subject Area

Mass Communications

Keywords

Film, Viewing habits, Christian audience, Media effects, Gerbner, Cultivation theory

Abstract

Film viewing remains a popular pastime among Americans, including Christians. The content contained in films can be contradictory to the values and beliefs that Christians uphold. Continually watching content that is in direct opposition to a Christian’s beliefs can affect their view of reality, otherwise known as their worldview. This study applies George Gerbner’s cultivation theory to the film medium, to see if restricted content consumption homogenizes Christians worldview towards a secular worldview. The research question advanced in this study looks at the effect of watching “restricted” content on a heavy Christian viewer’s worldview. The findings indicate that the more a Christian watches restricted content, the less likely they are to adhere to a biblical worldview.

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