Senior Honors Theses

Publication Date

5-2018

School

School of Business; School of Education

Major

Business: Marketing; Sport Management

Keywords

Greatest, Athlete, Basketball, Statistics, Successful

Disciplines

Advertising and Promotion Management | Applied Behavior Analysis | Business Analytics | Health and Physical Education | Sales and Merchandising | Sports Management | Sports Studies

Abstract

LeBron James is one of the greatest athletes of this generation. I am seeking to determine what he needs to do to surpass Michael Jordan as the greatest of all time. Considering individual statistics, team success, and personal achievements as well as factors such as political and racial activism and involvement, media coverage (including social media), and generational difference, I am hoping to show what is left to accomplish for LeBron to reach and surpass Jordan.

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