Publication Date

4-14-2008

School

School of Communication

Major

Communication Studies: Advertising and Public Relations

Primary Subject Area

Mass Communications

Abstract

Due to the extent and variety of research available on the topic of child-targeted advertising, it was determined that an appraisal of the current state of the situation was necessary in order to determine the best course of action. After summarizing the history of children’s advertising and considering the arguments on both sides of the debate – from the children’s advocates and the advertising industry – the previously recommended solutions were evaluated in the paper. Each of these possible solutions were considered, and led to the proposal of a best solution. Supported by research, the best solution advocated a joint effort between the children’s advocates, parents and the advertising industry that emphasized education over government restriction.

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