Senior Honors Theses

Publication Date

Fall 2008

School

School of Communication

Major

Communication Studies: Advertising and Public Relations

Keywords

church marketing, religious marketing, religious advertising, church advertising, biblical advertising

Disciplines

Public Relations and Advertising

Abstract

Marketing is a part of nearly every aspect of business. Without marketing, businesses would have very little means of communication. It is an essential part of promotion and growth. The same is true within the church. Churches often stray from advertising for a variety of reasons, but marketing and promotion can be a very effective way of fulfilling the Great Commission in a new, unique, and modern way. ' This thesis will illustrate important steps in developing a communications plan for the marketing of local church. Research was done on existing marketing plans in both the business and church setting. The end goal of this thesis is to show that marketing can benefit the church and is truly Biblical at its very core.

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