Senior Honors Theses


School of Communication


Studio and Digital Arts


Graphic Design, History, Paul Rand


Graphic Design


Paul Rand is one the most influential graphic designers of the 21st Century. This thesis will cover his biography and show how the events of his life shaped him into the famed and prestigious designer we know him to be today. The thesis will then cover the many projects Rand designed and show the influences on his style and how his design philosophy is evident in his work. Finally, the thesis will look at how Rand’s style and philosophy has impacted graphic design in the modern era. This study will show why Paul Rand is considered to be one of the greatest graphic designers in history, and why his principles translate into good design, so the reader can learn how to improve their own work.