Senior Honors Theses

Publication Date

Fall 11-19-2015

School

School of Business

Major

Accounting

Keywords

ranching, sustainable, business model

Abstract

Ranching – the breeding, raising, and selling of cattle – is one of the long-established occupations of the American workforce. This labor-intensive industry is confronted with the struggles of fierce industry competition, government regulation, and a fluctuating market. As a result of the evolution of the industry and alteration of the ranching demographic, ranchers are being forced to restructure their profession. This thesis seeks to explore the many factors that affect sustainability of small family-operated ranches in the United States, as well as to investigate the alternative business models left to ranchers with which they can salvage their way of life.

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