School of Business
internet, marketing, social media, mobile phones, e-commerce
Payne, Alexander M., "The Effects of the Internet on Marketing" (2015). Senior Honors Theses. 493.
With the use of the Internet, marketers are able to reach consumers where they work, play, shop, and live more efficiently than without it. Through e-commerce, social media, mobile phones, and much more, businesses are able to spread brand awareness, increase market share, and unveil new products. With this great opportunity comes an equally great responsibility, as businesses have now come under extreme scrutiny by their customers. In the Information Age, news travels faster and farther than ever before, with the news of ethical mishaps reaching even the smallest of shareholders. The most crucial element in e-commerce is trust and in order to build and maintain trust businesses ought to operate ethically. When trust is established, online business can flourish, bringing in revenue and loyal customers that might not have been earned elsewhere.