Senior Honors Theses

Publication Date

Fall 11-30-2013

School

School of Communication

Major

Communication Studies: Broadcasting

Keywords

online, video, communication, marketing

Disciplines

Marketing

Abstract

From the creation of film to the streaming of digital media, moving pictures have always been a premier medium of marketing. Today, the use of video in marketing offers an experience unlike any other for consumers by engaging them in an entertaining, yet informative, format. In the past few decades, the surge of the Internet has chan From the creation of film to the streaming of digital media, moving pictures have always been a premier medium of marketing. Today, the use of video in marketing offers an experience unlike any other for consumers by engaging them in an entertaining, yet informative, format. In the past few decades, the surge of the Internet has changed the way the business world functions and catalyzed video marketing into a new frontier. Online video marketing has taken the world by storm and offers corporations across the globe a simple, yet highly effective way to reach the masses.ged the way the business world functions and catalyzed video marketing into a new frontier. Online video marketing has taken the world by storm and offers corporations across the globe a simple, yet highly effective way to reach the masses.

Included in

Marketing Commons

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