Senior Honors Theses

Publication Date

Spring 4-18-2013

School

School of Business

Major

Business: Marketing

Primary Subject Area

Business Administration, Marketing; Business Administration, General; Business Administration, Management; Economics, General

Keywords

Corporate Social Responsibility, Carroll, Management, Ethics, Nike, CSR, Stakeholder

Disciplines

Business Administration, Management, and Operations | Business Law, Public Responsibility, and Ethics | Human Resources Management | International Business | Labor Relations | Organizational Behavior and Theory | Strategic Management Policy

Abstract

This paper will address Corporate Social Responsibility (CSR) and its far-reaching implications. Initially, the term CSR will be introduced and defined to provide the backbone for the following discussions. The paper will address the theoretical constructs of CSR, managerial strategies for implementing CSR and the application of stakeholder theory. The thesis is built upon Dr. Archie Carroll’s four-part CSR construct. In addition, international standards of CSR, with a focus on Nike, Inc.’s actions, will be evaluated.