School of Communication
Communication Studies: Advertising and Public Relations
Primary Subject Area
Mass Communications; Business Administration, Marketing
social media, business, marketing, public relations, advertising
Advertising and Promotion Management | Marketing
Public communication avenues were greatly affected through the invention of the Internet; however, what has developed communication processes even further is the rise of social media. This thesis explains how the utilization of social media tools is revolutionizing the business world and also provides information to understand the direction in which social media is heading.