Author(s)

Emily RaushFollow

Publication Date

2011

School

School of Communication

Major

Communication Studies: Advertising and Public Relations

Primary Subject Area

Mass Communications; Business Administration, Marketing

Keywords

social media, business, marketing, public relations, advertising

Disciplines

Advertising and Promotion Management | Marketing

Abstract

Public communication avenues were greatly affected through the invention of the Internet; however, what has developed communication processes even further is the rise of social media. This thesis explains how the utilization of social media tools is revolutionizing the business world and also provides information to understand the direction in which social media is heading.