Publication Date

Spring 4-28-2011

School

School of Business

Major

Business: International Business

Primary Subject Area

Business Administration, Management

Keywords

Starbucks, International business model, transnational business, business strategy, industry analysis, company analysis

Disciplines

International Business

Abstract

The researcher examines a detailed synopsis of the specialty coffee industry and the role that Starbucks plays in it. Starbucks is in a growth market, and it has a good relative overall position. The researcher will examine the business structure of Starbucks and the future implications of its current business strategies. By examining the strategic imperatives such as how to expand abroad and understanding the international context, the researcher will determine strong and weak business strategies of the company. Starbucks has overcome organizational and managerial implications that will serve as a strong model for international businesses. The researcher will then give strategy and implementation recommendations on how Starbucks can grow as an international business.