Publication Date

2011

School

School of Communication

Major

Communication Studies: Advertising and Public Relations

Primary Subject Area

Art History; Psychology, Experimental; Religion, Philosophy of

Keywords

typography, graphic design, psychology, Gutenberg

Disciplines

Art and Design | Graphic Communications | Other Psychology | Religious Thought, Theology and Philosophy of Religion | Theory and Criticism

Abstract

The way readers interpret the written word is changing. We look for information almost as much in between the lines as we do in the words themselves. The internet and its tools offer ways for readers to engage the text like never before — can the printed word keep up? This thesis will look at the history of print through the eyes of typography and decide if multimodal methods of arranging type are appropriate or even possible in the modern book. Specifically, it will look at the Christian Bible and it’s already present use of multimodalism. This study will bring awareness to the possibility for a new method of meaning in Biblical typography.